Several progressives expressed their enthusiasm about Bernie's new ad. However, if we examine it closely, we will find that it is quite far from describing an effective progressive strategy that Bernie Sanders should follow.
The ad successfully highlights the complete failure of Donald Trump to secure the jobs of the American workers, and more specifically, his evident unwillingness to fight against the corporate beasts in order to protect workers' jobs and interests.
At the end of the ad Bernie tries to send a clear message to the corporations: “
If you are not a good and responsible corporate citizen, do not think that you will get Federal contracts.
What's wrong here?
First of all, only through a miracle we could see the parasitic corporate beasts behave responsively. We know, and Bernie knows, that they don't care about workers' rights and working conditions. They don't care about giving
wages. They only care about maximizing profits even by cutting thousands of jobs and replacing workers with hyper-automated machines.
So, at this point, Bernie should go one step further, which is fundamental. He should state that the country should not rely on the willing of the greedy corporations to create jobs. This means that the Federal government should become the key factor on boosting the economy by creating millions of jobs through various programs, just
FDR did after the 1929 meltdown.
Franklin Delano Roosevelt
an aggressive policy of state investments in order to restart the economy and fight unemployment which had reached at nightmarish levels after the Great Crash of 29. Moreover, new infrastructures created, to benefit in many ways the American society. One example is the state company Tennessee Valley Authority (TVA), created in May 1933, to construct , among other things, flood control projects and dams producing electricity and boost the economic development of the Tennessee Valley, a region which was particularly affected by the economic crisis. Private companies were particularly dissatisfied, as were excluded from the program and lost the chance for big profits.
Despite its imperfections, Roosevelt's "New Deal" created millions of new jobs and new infrastructure for the benefit of all American citizens, boosted some sectors such as agriculture, strengthened social security and boosted the economy in general.
So, instead of showing that the jobs and the economy in general depend on the greedy corporations, directly or indirectly, Bernie should state that a progressive government doesn't need them. It will do it like FDR did it back then.