Thirteen ways of looking at disinformation
by Jacob Siegel
Part 3 - Trump’s Election: “It’s Facebook’s Fault”
No one thought Trump was a normal politician. Being an ogre, Trump horrified millions of Americans who felt a personal betrayal in the possibility that he would occupy the same office held by George Washington and Abe Lincoln. Trump also threatened the business interests of the most powerful sectors of society. It was the latter offense, rather than his putative racism or flagrant un-presidentialness, that sent the ruling class into a state of apoplexy.
Given his focus in office on lowering the corporate tax rate, it’s easy to forget that Republican officials and the party’s donor class saw Trump as a dangerous radical who threatened their business ties with China, their access to cheap imported labor, and the lucrative business of constant war. But, indeed, that is how they saw him, as reflected in the unprecedented response to Trump’s candidacy recorded by The Wall Street Journal in September 2016: “No chief executive at the nation’s 100 largest companies had donated to Republican Donald Trump’s presidential campaign through August, a sharp reversal from 2012, when nearly a third of the CEOs of Fortune 100 companies supported GOP nominee Mitt Romney.”
Given his focus in office on lowering the corporate tax rate, it’s easy to forget that Republican officials and the party’s donor class saw Trump as a dangerous radical who threatened their business ties with China, their access to cheap imported labor, and the lucrative business of constant war. But, indeed, that is how they saw him, as reflected in the unprecedented response to Trump’s candidacy recorded by The Wall Street Journal in September 2016: “No chief executive at the nation’s 100 largest companies had donated to Republican Donald Trump’s presidential campaign through August, a sharp reversal from 2012, when nearly a third of the CEOs of Fortune 100 companies supported GOP nominee Mitt Romney.”
The phenomenon was not unique to Trump. Bernie Sanders, the left-wing populist candidate in 2016, was also seen as a dangerous threat by the ruling class. But whereas the Democrats successfully sabotaged Sanders, Trump made it past his party’s gatekeepers, which meant that he had to be dealt with by other means.
Two days after Trump took office, a smirking Senator Chuck Schumer told MSNBC’s Rachel Maddow that it was “really dumb” of the new president to get on the bad side of the security agencies that were supposed to work for him: “Let me tell you, you take on the intelligence community, they have six ways from Sunday of getting back at you.”
Trump had used sites like Twitter to bypass his party’s elites and connect directly with his supporters. Therefore, to cripple the new president and ensure that no one like him could ever come to power again, the intel agencies had to break the independence of the social media platforms. Conveniently, it was the same lesson that many intelligence and defense officials had drawn from the ISIS and Russian campaigns of 2014—namely, that social media was too powerful to be left outside of state control—only applied to domestic politics, which meant the agencies would now have help from politicians who stood to benefit from the effort.
Two days after Trump took office, a smirking Senator Chuck Schumer told MSNBC’s Rachel Maddow that it was “really dumb” of the new president to get on the bad side of the security agencies that were supposed to work for him: “Let me tell you, you take on the intelligence community, they have six ways from Sunday of getting back at you.”
Trump had used sites like Twitter to bypass his party’s elites and connect directly with his supporters. Therefore, to cripple the new president and ensure that no one like him could ever come to power again, the intel agencies had to break the independence of the social media platforms. Conveniently, it was the same lesson that many intelligence and defense officials had drawn from the ISIS and Russian campaigns of 2014—namely, that social media was too powerful to be left outside of state control—only applied to domestic politics, which meant the agencies would now have help from politicians who stood to benefit from the effort.
Immediately after the election, Hillary Clinton started blaming Facebook for her loss. Until this point, Facebook and Twitter had tried to remain above the political fray, fearful of jeopardizing potential profits by alienating either party. But now a profound change occurred, as the operation behind the Clinton campaign reoriented itself not simply to reform the social media platforms, but to conquer them. The lesson they took from Trump’s victory was that Facebook and Twitter—more than Michigan and Florida—were the critical battlegrounds where political contests were won or lost. “Many of us are beginning to talk about what a big problem this is,” Clinton’s chief digital strategist Teddy Goff told Politico the week after the election, referring to Facebook’s alleged role in boosting Russian disinformation that helped Trump. “Both from the campaign and from the administration, and just sort of broader Obama orbit…this is one of the things we would like to take on post-election,” Goff said.
The press repeated that message so often that it gave the political strategy the appearance of objective validity:
“Donald Trump Won Because of Facebook”; New York Magazine, Nov. 9, 2016.
“Facebook, in Cross Hairs After Election, Is Said to Question Its Influence”; The New York Times, Nov. 12, 2016.
“Russian propaganda effort helped spread ‘fake news’ during election, experts say”; The Washington Post, Nov. 24, 2016.
“Disinformation, Not Fake News, Got Trump Elected, and It Is Not Stopping”; The Intercept, Dec. 6, 2016.
And on it went in countless articles that dominated the news cycle for the next two years.
“Donald Trump Won Because of Facebook”; New York Magazine, Nov. 9, 2016.
“Facebook, in Cross Hairs After Election, Is Said to Question Its Influence”; The New York Times, Nov. 12, 2016.
“Russian propaganda effort helped spread ‘fake news’ during election, experts say”; The Washington Post, Nov. 24, 2016.
“Disinformation, Not Fake News, Got Trump Elected, and It Is Not Stopping”; The Intercept, Dec. 6, 2016.
And on it went in countless articles that dominated the news cycle for the next two years.
At first, Facebook’s CEO Mark Zuckerberg dismissed the charge that fake news posted on his platform had influenced the outcome of the election as “pretty crazy.” But Zuckerberg faced an intense pressure campaign in which every sector of the American ruling class, including his own employees, blamed him for putting a Putin agent in the White House, effectively accusing him of high treason. The final straw came a few weeks after the election when Obama himself “publicly denounced the spread of fake news on Facebook.” Two days later, Zuckerberg folded: “Facebook announces new push against fake news after Obama comments.”
The false yet foundational claim that Russia hacked the 2016 election provided a justification—just like the claims about weapons of mass destruction that triggered the Iraq War—to plunge America into a wartime state of exception. With the normal rules of constitutional democracy suspended, a coterie of party operatives and security officials then installed a vast, largely invisible new architecture of social control on the backend of the internet’s biggest platforms.
Though there was never a public order given, the U.S. government began enforcing martial law online.
The false yet foundational claim that Russia hacked the 2016 election provided a justification—just like the claims about weapons of mass destruction that triggered the Iraq War—to plunge America into a wartime state of exception. With the normal rules of constitutional democracy suspended, a coterie of party operatives and security officials then installed a vast, largely invisible new architecture of social control on the backend of the internet’s biggest platforms.
Though there was never a public order given, the U.S. government began enforcing martial law online.
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