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Here's how your router collects data and handles your privacy

Wi-Fi router companies say they don't track the websites you visit, but all of them collect and share user data for marketing
 
by Ry Crist 

Part 7 - The takeaway
 
Data collection is all-too-common in today's consumer tech, including concerns with smartphone apps, social media, phone carriers, web browsers and more. I'd rank my concerns with routers beneath those -- but your home networking privacy is still something worth paying attention to.

From my perspective, opting out of data collection wherever you can is typically a good idea, even if the collection itself seems harmless. There's simply no good way to know for certain where your data will end up or what it will be used for, and privacy policies will only tell you so much about what data is actually being collected. To that end, I've listed your options for opting out with each of the manufacturers covered in this post below. And, as I continue to test and review networking hardware, I'll keep this post up to date.

Asus

You can withdraw consent for data collection by heading to the settings section of the Asus web interface, clicking the Privacy tab, and then clicking "Withdraw." You can reach that web interface by entering your router's IP address into your browser's URL bar while connected to its network, or by tapping the options icon in the top left corner of the Asus Router app and then selecting "Visit Web GUI."

CommScope (Arris)


If you live in California, you can tell CommScope not to sell your data by filling out a form on this website, but the company won't guarantee that it will honor requests if you live elsewhere. There isn't a direct option for opting out of data collection in any of the apps used to set up and manage CommScope products, but the company notes that you can unsubscribe from promotional emails at any time.

D-Link

D-Link does not offer a direct option for opting out of data collection, but instead, directs you to opt out of interest-based advertising from participating companies by using Do Not Track cookies provided by the Network Advertising Initiative, a self-regulatory marketing industry group.

Eero

Eero has no opt out setting for data collection, as Eero claims that its devices are unable to function without sending device data to Eero's servers.

Google Nest

You can manage your Google Wifi or Nest Wifi privacy settings and opt out of certain data collection practices by opening the Google Home app and tapping Wi-Fi > Settings > Privacy Settings.

Netgear

Netgear doesn't offer an option for completely opting out of data collection, but you can fill out a form on this website to download and view any data that Netgear has collected or request that Netgear delete that data.

TP-Link

TP-Link doesn't offer a direct option for opting out of data collection, but it does share instructions for opting out of interest-based advertising via Facebook, Google and Amazon on its website. The site also offers information about Do Not Track cookies available from the Digital Advertising Alliance and the Network Advertising Initiative, which are self-regulatory marketing industry groups.

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