by Jonathan Cook
Part 4 - A small window on reality
The Social Dilemma ignores all of this to focus on the dangers of so-called “fake news”. It dramatises a scene suggesting that only those sucked into information blackholes and conspiracy sites end up taking to the street to protest – and when they do, the film hints, it will not end well for them.
Apps allowing us to hail a taxi or navigate our way to a destination are undoubtedly useful tools. But being able to find out what our leaders are really doing – whether they are committing crimes against others or against us – is an even more useful tool. In fact, it is a vital one if we want to stop the kind of self-destructive behaviours The Social Dilemma is concerned about, not least our destruction of the planet’s life systems (an issue that, except for one interviewee’s final comment, the film leaves untouched).
Use of social media does not mean one necessarily loses touch with the real world. For a minority, social media has deepened their understanding of reality. For those tired of having the real world mediated for them by a bunch of billionaires and traditional media corporations, the chaotic social media platforms have provided an opportunity to gain insights into a reality that was obscured before.
The paradox, of course, is that these new social media corporations are no less billionaire-owned, no less power-hungry, no less manipulative than the old media corporations. The AI algorithms they are rapidly refining are being used – under the rubric of “fake news” – to drive out this new marketplace in whistleblowing, in citizen journalism, in dissident ideas.
Social media corporations are quickly getting better at distinguishing the baby from the bathwater, so they can throw out the baby. After all, like their forebears, the new media platforms are in the business of business, not of waking us up to the fact that they are embedded in a corporate world that has plundered the planet for profit.
Much of our current social polarisation and conflict is not, as The Social Dilemma suggests, between those influenced by social media’s “fake news” and those influenced by corporate media’s “real news”. It is between, on the one hand, those who have managed to find oases of critical thinking and transparency in the new media and, on the other, those trapped in the old media model or those who, unable to think critically after a lifetime of consuming corporate media, have been easily and profitably sucked into nihilistic, online conspiracies.