The
Pentagon was deeply involved in the production of the hit Hollywood
film Captain Marvel, and is using the movie to spread recruitment
propaganda.
by
Ben Norton
Part
2 - Progressive cultural representation + militarist propaganda
Captain
Marvel was marketed as a feminist blockbuster, a rare superhero movie
featuring a female lead. As the women-centered magazine Elle
trumpeted, “Captain Marvel Is Now the Highest Grossing Movie
With a Female Lead Ever.”
As is so
often the case in Hollywood, however, ostensibly progressive
breakthroughs in cultural representation were seamlessly blended with
US militarist propaganda.
Captain
Marvel (played by Brie Larson) has two close allies: Nick Fury
(Samuel L. Jackson), a former CIA agent who finds himself
directionless in life after successfully defeating communism in the
Cold War; and Maria Rambeau (Lashana Lynch), another fighter pilot in
the US military. The three team up in a benevolent, US
military-backed mission to try to save a race of misunderstood
underdog refugee aliens known as the Skrulls from annihilation by the
Kree, a belligerent galactic superpower.
Marvel
Studios and Walt Disney Studios, who produced and distributed Captain
Marvel, respectively, had a similar marketing strategy with their
2018 opus Black Panther, which was also sold as a progressive
anti-racist film with a majority-Black cast — and which just so
happened to feature as a sidekick a white CIA agent who helped save
the hero T’challa’s reactionary absolute monarchy from a
revolution led by the anti-imperialist internationalist villain
Killmonger. (There is good reason Black Panther was aggressively
promoted by the CIA on social media.)
Investigative
journalists and academics have documented the intimate relationship
between Hollywood, the military, and intelligence agencies. Relying
on declassified FOIA documents, researchers Tom Secker and Matthew
Alford revealed that the DoD, CIA, and NSA have influenced more than
1800 movies and TV shows, and had even prevented films deemed too
critical of the Pentagon from being made.
This
year’s Captain Marvel is the just the latest and most blatant
example of the US military exploiting the film industry to generate
support for its agenda.
Watch @BrieLarson share her experiences with the @144thFW and meet women who will influence the next generation of women in the military. The @CaptainMarvel actress met with service members and their families at @EdwardsAFB, Calif. #InternationalWomensDay #KnowYourMil pic.twitter.com/kSpW42RgCu— U.S. Dept of Defense (@DeptofDefense) March 8, 2019
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