Skip to main content

Facebook uses AI to predict your future actions for advertisers

Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the unscrupulous practices of the U.K. political consultancy.

Protecting people’s information is at the heart of everything we do,” wrote Paul Grewal, Facebook’s deputy general counsel, just a few weeks before founder and CEO Mark Zuckerberg hit Capitol Hill to make similar reassurances, telling lawmakers, “Across the board, we have a responsibility to not just build tools, but to make sure those tools are used for good.

But in reality, a confidential Facebook document reviewed by The Intercept shows that the two companies are far more similar than the social network would like you to believe.

The recent document, described as “confidential,” outlines a new advertising service that expands how the social network sells corporations’ access to its users and their lives: Instead of merely offering advertisers the ability to target people based on demographics and consumer preferences, Facebook instead offers the ability to target them based on how they will behave, what they will buy, and what they will think.

These capabilities are the fruits of a self-improving, artificial intelligence-powered prediction engine, first unveiled by Facebook in 2016 and dubbed “FBLearner Flow.”

One slide in the document touts Facebook’s ability to “predict future behavior,” allowing companies to target people on the basis of decisions they haven’t even made yet. This would, potentially, give third parties the opportunity to alter a consumer’s anticipated course. Here, Facebook explains how it can comb through its entire user base of over 2 billion individuals and produce millions of people who are “at risk” of jumping ship from one brand to a competitor. These individuals could then be targeted aggressively with advertising that could pre-empt and change their decision entirely — something Facebook calls “improved marketing efficiency.

Full report:



Read also:

Rational Agents: the first bots that entrapped humans into cyberspace


Who rules this Facebook?


How hackers broke the myth of the independent cyberspace

Comments

  1. The quality digital marketing services are very important to achieve better results in terms of improved business sales. Always make sure that the service you have been hiring has highly experienced staff. By using the expert facebook ads management Los Angeles services we have been generating great revenue so I suggest the same to other business owners as well.

    ReplyDelete

Post a Comment

Popular posts from this blog

Greece is about to become the blueprint for modern feudalism

globinfo freexchange
After almost ten years of an unprecedented crisis, Greece has been trapped into an ongoing, slow motion recession. The economy still struggling hard to recover, with unemployment and national debt being permanently in a red alarm mode.
As has been already pointed out, the result of the recent Greek national elections could be characterized "paradoxical" mainly for two reasons: 
First, the voters gave a clear governmental order to one of the traditional powers of the old political system, which are highly responsible for the Greek crisis that erupted in 2010. Several top names of the new government, and even New Democracy leader, Kyriakos Mitsotakis, have been accused of being involved in various corruption scandals, in the not so distant past.

Second, the fact that the voters elected perhaps the most fanatically neoliberal government ever. This means that Mitsotakis administration is expected to implement the brutal neoliberal policies imposed by Greece&…

How Joe Biden’s privatization plans helped doom Latin America and fuel the migration crisis

On the campaign trail, Joe Biden has boasted of his role in transforming Colombia and Central America through ambitious economic and security programs. Colombians and Hondurans tell The Grayzone about the damage his plans did to their societies.
by Max Blumenthal
Part 8 - Gutting public healthcare, driving more migration
The Alliance for Prosperity also commissioned the privatization of health services through a deceptively named program called the Social Protection Framework Law, or la Ley Marco de Protección Social.

Promoted by Honduran President Juan Orlando Hernández as a needed reform, the scheme was advanced through a classic shock doctrine-style episode: In 2015, close associates of Hernández siphoned some $300 million from the Honduran Institute for Social Services (IHSS) into private businesses, starving hospitals of supplies and causing several thousand excess deaths, mostly among the poor.
With the medical sector in shambles, Hondurans were then forced to seek healthcare from …

As Boris Johnson unleashes ultimate threat against Bremain capitalist faction, the British working class is suddenly in front of a unique opportunity

globinfo freexchange

In the merciless endo-capitalist war around Brexit, Boris Johnson decided to unleash the ultimate threat against Bremain capitalist faction. That is, a snap election with the 'danger' of a Labour victory under Jeremy Corbyn, which would be neoliberal capitalists' worst nightmare.
As already pointed out, despite the capitalist civil war, both major factions of the British capital remain deeply neoliberal in their ideological core. And therefore, both factions see a potential Labour government under Jeremy Corbyn, as a major threat.
Indeed, as ZeroHedgereported
As Prime Minister Boris Johnson faces the prospect of his rule being cut short, wealthy Britons have a message for Johnson's most likely successor: A 'no deal' Brexit makes no difference to them. But if Labour leader Jeremy Corbyn becomes PM, they will flee in droves, taking their money with them

[...]

The chairman of one Swiss asset manager who helps wealthy Britons shield th…

Tucker Carlson accidentally promotes one of the most anti-capitalist, real-Left positions!

globinfo freexchange 
We wouldn't believe it if we wouldn't have seen it and hear it with our own eyes and ears, but the following phrase came out from Tucker Carlson's mouth:

                    Every minute you are angry about race, is a minute you are not thinking about class, which, of course, is the real divide in this country. Working class people of all colors have a lot more in common - infinitely more in common with each other, than they do with some overpaid MSNBC anchor. And if you are allowed to think about that for long enough, you might start get unauthorized ideas about economics. And that would be disruptive to a very lucrative status quo. So, they whip you into a frenzy of racial fear so that it never enters your mind. It's a diversion. Everyone hates each other, they get to keep their money.
Here's why they're pushing racial division: so you won't notice the real divide, which is economic. pic.twitter.com/ZVLvQn2u9O — Tucker Carlson (@Tuck…

Manufacturing uncritical thinking

by system failure
I was thinking about writing something related to a certain behavioural pattern that we often meet in the mainstream media journalist army. I was inspired by the impressively loud example of The New York Times' Bari Weiss, and how it was presented by Jimmy Dore in his show.


During this particular discussion with Joe Rogan, Weiss rushed to paint US presidential candidate, Tulsi Gabbard, as an "Assad toady", without even knowing what the characterization means. As Dore aptly pointed out: "That's what's called a 'received opinion'. So, it's not her own opinion. She has heard other people in her neoliberal bubble say that stuff, so she just repeats it. She doesn't even know what the insult means."
Ben Norton wrote on Twitter: "Neocon NY Times columnist Bari Weiss smeared Tulsi Gabbard (who bravely opposed regime change and US support for Salafi-jihadist contras) as an "Assad toady," then couldn't spell/de…

Bernie finally declares war on neoliberal fascists who destroy the planet

globinfo freexchange
Bernie Sanders proved again why he should be the next president of the United States. This time, he declared war on the neoliberal fascists who are destroying the planet on behalf of the corporate beasts.
Bernie tweeted:
                    Climate change is a global emergency. Bolsonaro and his corporate cronies are burning the Amazon rainforest for personal profit and jeopardizing our planet's survival. My Green New Deal will impose climate sanctions against corporations that threaten our global climate goals.
Climate change is a global emergency. Bolsonaro and his corporate cronies are burning the Amazon rainforest for personal profit and jeopardizing our planet's survival.

My #GreenNewDeal will impose climate sanctions against corporations that threaten our global climate goals. https://t.co/erZzHozviQ — Bernie Sanders (@BernieSanders) August 22, 2019
Recall that the previous right-wing corporate puppet in Brazil, Michel Temer, opened the door to t…

Roger Waters for Julian Assange

globinfo freexchange
On Monday, 3 Sept, Roger Waters of Pink Floyd will perform his classic 'Wish You Here' for Julian Assange outside the Home Office (interior ministry) in Marsham Street in the heart of London. John Pilger will be speaking. Join us at 6pm in solidarity with Britain's political prisoner.

On Monday, 3 Sept, Roger Waters of Pink Floyd will perform his classic 'Wish You Here' for Julian #Assange outside the Home Office (interior ministry) in Marsham Street in the heart of London. I will be speaking. Join us at 6pm in solidarity with Britain's political prisoner. pic.twitter.com/Lytg2GCZVQ — John Pilger (@johnpilger) August 30, 2019


Καταιγίδα επιχειρήσεων αποπροσανατολισμού από το Μητσοτακικό καθεστώς με τη βοήθεια της τραπεζομιντιακής χούντας

globinfo freexchange

Ο μηχανισμός του εγχώριου νεοφιλελεύθερου καθεστώτος επιδόθηκε τις τελευταίες μέρες σε έναν καταιγισμό επιχειρήσεων αποπροσανατολισμού προς τέρψιν του πόπολου, το οποίο έδωσε αυτοδυναμία στην πολιτική του συνιστώσα. Δηλαδή, στη χειρότερη δεξιά της μεταπολίτευσης.
Μετά το ταξίδι Μητσοτάκη στη Γαλλία, όπου είδαμε ένα χιλιοπαιγμένο έργο, το σόου του αποπροσανατολισμού ξεκίνησε από το Μάτι. Εκεί είχαμε ένα διπλό χτύπημα. Από τη μια τον Μητσοτάκη να ποζάρει στα καμμένα, διατυμπανίζοντας τη δήθεν αποτελεσματική του κυβέρνηση. Από την άλλη, την διαφήμιση των "καλών ιδιωτών", οι οποίοι ως καλοί Σαμαρείτες, ανέλαβαν δήθεν αφιλοκερδώς (Αφιλοκερδώς ΑΕ, όπως έλεγε και ο αξέχαστος Τζιμάκος), να καθαρίσουν την περιοχή από την επικίνδυνη καύσιμη ύλη.
Αμέσως μετά, απολαύσαμε άλλη μια κωμωδία από τις δυνάμεις καταστολής που έκαναν έφοδο στα Εξάρχεια για να τα "καθαρίσουν" από τους μετανάστες. Οι νεοφιλέλεδες της δεξιάς και τα ακροδεξιά δεκανίκια τους είναι μανο…

Citibank blocks funds for insulin: more than 450,000 Venezuelans affected

The US bank Citibank blocked, in August this year, part of the funds destined to import 300 thousand doses of insulin, a criminal act that affects more than 450 thousand patients, the Venezuelan Ministry of Economy and Finance reported.

On the other hand, the BSN Medical laboratory, based in Colombia, after receiving payment for the purchase of 2 million units of antimalarial treatment, denied the clearance of the drugs.
The ministry indicated that this fact caused the Swiss bank UBS AG to block the transactions made by the country with the Pan American Health Organization (PAHO), destined for the purchase of vaccines for the immunization program.
Given this circumstance, Venezuela and PAHO sought alternatives with banks from other countries, although this situation led to a 4 month delay in the immunization program.

The national government also revealed that other pharmaceutical transnationals such as Pfizer and Novartis refuse to sell medicines, reagents and supplies to Venezuela.
F…

The untold Socialist history of the United States

globinfo freexchange

Abby Martin spoke with renowned Marxist Economist Richard Wolff to discuss the growing popularity of Socialism under Trump and its historical roots in America, misconceptions about Russia and China’s economic success and Marx’s theory of alienation and monopoly capitalism.

Wolff explains:

A hundred years ago, 1916 to be precise, was the first time that the Socialist Party of America put forward a candidate for president. His name was Allan Benson and he ran for president a hundred years ago and he got 600,000 votes in the United States. That worked out to three percent of the vote.
The Socialist Party thought that was a good beginning, so they ran again four years later, in 1920, little less than a hundred years ago, and they had a different candidate. A man named Eugene Victor Debs, a head of the railway Workers Union, very good orator. And he did better. He got 900,000 votes. That's a 50% increase in four years, four percent of the total vote.
Four yea…