How could you pass specific policies that benefit a small elite while being harmful for the majority? According to a simple principle of propaganda, you give them a good name by using the appropriate term. In the end, the term will take a totally different meaning through the mainstream media brainwash, gaining society's consent, thus becoming a status quo.
In his book The Establishment: And how they get away with it, Owen Jones gives a remarkably accurate description of the violent misrepresentation of the term 'reform' by the neoliberal doctrine. Jones writes:
Language is a crucial tool in marginalizing political dissent. 'Reform' was a term once associated with the left: the foundation of the National Health Service, for example, could be considered a grand reform. But 'reform' is now often used as a codeword for the sorts of policies advocated by the Establishment, like privatization, unleashing market forces in public services and rolling back the frontiers of the state. In this way, opponents of 'reform' can be depicted as the real reactionaries: stick-in-the-muds who are standing in the way of change.
'Reform' has become one of the most recognizable cliches used by the neoliberal establishment through its dictatorial mechanisms like the IMF, or, the European Commission, for example. According to the Corporate Europe Observatory :
Since Jean-Claude Juncker took office as President of the European Commission in November 2014, there has been an even greater deregulation push, not just on specific rules and laws which should be scrapped, but on how decisions are made about future laws. Under Juncker, fundamental changes in policy-making are being introduced which will put major obstacles in the way of new regulations aimed at protecting the environment or improving social conditions. It’s an irony that, while dressed-up as reforms to cut bureaucracy and red-tape, these reforms will add to the length, cost, and complexity of the legislative process. And they effectively put the interests of big business in the driving seat.
Greece had the very bad luck to confront IMF, European Commission and ECB (Troika) simultaneously, when the debt crisis erupted in 2010. For seven years now, the Greek society has been brainwashed by the media through the projection of the positions of Troika concerning the 'necessary reforms' that the country should take. The IMF economic hitmen, the Brussels bureaufascists and the German sado-monetarists repeat this phrase almost in everyday basis.
The term 'reform' of course, in reality has nothing to do with progress in the frame of the neoliberal 'values'. What they mean by the phrase 'necessary reforms', exclusively, is privatization, destruction of the welfare state, elimination of labor rights in slavery working conditions and looting of public property.
In other words, the term 'reform' today, briefly means the regression towards a modern Feudalism.