Skip to main content

"Extremely human" politicians and the transformation of image makers to ... image breakers

by system failure

How you present a prime minister in such a way that appears to be doing the right thing, while in reality is doing the opposite? You try to present him as strong, unbreakable, confident with himself. This was, generally, the tactics of an old school of image makers, in order some politics to gain public acceptance, or, in order to promote specific politicians.

During the first debate in TV's history, between John Kennedy and Richard Nixon in September 1960, Kennedy had gained the impressions since, his picture reaching the audience was much better than Nixon's. He appeared fresh, much younger, answering all the questions straightly. The debate was crucial for Kennedy's victory in the presidential elections.

Many things have changed since then. The image of "unwavering" politician has been shifted to a more human personality, closer to the image of the average citizen, by the new generations of image makers. The new directions of image makers to politicians, included more simplicity, more spontaneity, plenty of jokes, tactics which made politicians more accessible and likeable and less distant.

Today, things have changed so much that, the primary question as well as the answer are totally different, in such a degree that, image makers have been transformed into ... image breakers!

Therefore, the question could be like this: How do you make a prime minister to appear like he tries really hard to balance things, while doesn't have too many options? And, the possible answer: You present him as tired, like he's exhausted because he tries too much. And finally - in the case of the Greek prime minister - through a small "mistake", the camera catches him cursing his ... head and himself because he confused words during a statement. What is more human than this? This is something which almost everyone does when he's angry with himself.

What is the message of a prime minister under the instructions of the image breakers (ex - image makers), through this picture?

First, "look, I'm one of you, I do what I can, do not expect miracles, compromise with that and don't ask for more". To what should we compromise? One might wonder. We should compromise with the "big achievement" of reducing tax in bar-restaurant services in August and after, which means, during the remaining part of the tourist season, while at the same time, we must expect new taxes, massive layoffs, privatizations, further cuts in wages and further dissolve of the social state.

Second, there are no secret deals behind the camera. What you will see, is only a tired prime minister cursing himself.

Whether cameraman's mistake was real or not, image breakers know very well what they must do.

In the United States, the case of the New York City mayoral candidate is characteristic. What was left for the image breakers to do, when the scandal had been exposed, was to break his image, and promote his "extremely human" side and his natural, human passions. It seems that they managed to gain sympathy for Anthony Weiner, especially from the younger people because youngest generations are more progressive in sexual matters and the corresponding "usage" of social media. Also, in this case, whether the scandal had been purposely exposed or not, image breakers knew very well what to do.

The transformation degree of the image breakers, is an indication of the disdain of politics today. Apart the fact that, most people know the communicative tricks of the past, their basic philosophy has changed since they accept rationally that things are what they are and nothing can be done. Thus, people rationally accept that, big interests are so powerful that, if someone wants to deal with them, must be some kind of a superior being. Therefore, image breakers do nothing more than to adapt to this thinking, continuously promoting the human side of politicians and the corresponding message: "look, there are no supermen, no saviors, we do what we can, compromise with that and do not ask for more". In this way, a vicious circle is created: the more this image is promoted, the more politics disdain and reverse, thus, the more politics disdain, the more this image is promoted.

In Greece, the biggest slice of the electoral pie goes to Nea Dimokratia, the Right-wing party of the governmental coalition. Nea Dimokratia is turning mostly to the "rational" Right voters. The main Left-wing party opposition, SYRIZA, follows at short distance. It is remarkable that, despite the fact that SYRIZA's leader, Alexis Tsipras, is much younger than Nea Dimokratia's leader and prime minister Antonis Samaras, adopts accurately the communicative tactics of the latter, concerning his image, while his rhetoric is totally different, due to his Leftist ideology. This shows that, image is playing a key role and that societies are not ready for radical changes. Both Samaras and Tsipras, when they are not in parliament, or, in open public speeches, where controversy is often intense, they appear "extremely human", almost tired, speaking slow and in a low voice.

Because what matters most, is the picture that reaches audience, which must be compatible to the present common sense, leading to the present "rationalism" and not to the system's subversion. Societies today, not only afraid revolutions, but also politicians who dare to speak through a deeply radical language, and, the corresponding image related to them.

Is this truly about image breakers' new tactics or something more terrifying happens? Is the tired face of politicians a reality? Is this a proof of the total eclipse of the political dream and surrender, without terms, to the "rationalism" of our days? Maybe it's about all these things together.

Comments

Popular posts from this blog

It's definite: Elizabeth Warren is the female Obama, can't be trusted

globinfo freexchange

One year from the 2020 US presidential election, things start to become clearer day by day. In the US political scene, we can now recognize the authentic progressives from the fakes, and certainly, from the establishment neoliberal centrists. 
In the presidential-candidates level we can now identify only Bernie Sanders and Tulsi Gabbard as the ones who are willing to fight the establishment and try to implement progressive, anti-imperialist policies. After her latest position, concerning the military coup in Bolivia against the democratically elected Evo Morales, Elizabeth Warren could be considered a pseudo-progressive, equal to a female Barack Obama. Therefore, progressives definitely can't trust her.
Warren tweeted:
The Bolivian people deserve free and fair elections, as soon as possible. Bolivia's interim leadership must limit itself to preparing for an early, legitimate election. Bolivia's security forces must protect demonstrators, not commit …

Latest WikiLeaks revelation and its treatment by the mainstream press explicitly demonstrate why the imperialists are determined to eliminate Julian Assange

globinfo freexchange
On November, 23, WikiLeaks published an e-mail, sent by a member of an OPCW fact-finding mission to Syria to his superiors, in which he expresses his gravest concern over intentional bias introduced to a redacted version of the report he co-authored.
The Organisation for the Prohibition of Chemical Weapons sent a team of experts to investigate allegations that a chemical attack took place in the Syrian city of Douma on the 7th of April 2018. The author of the e-mail was a member of that team and claims the redacted preliminary version of the report, misrepresents the facts he and his colleagues discovered on the ground. The e-mail is dated 22nd of June. It is addressed to Robert Fairweather, Chief of Cabinet, and forwarded to his deputy Aamir Shouket and members of the fact-finding mission to Douma.  


In short, the OPCW whistleblower actually claims that the report has been somehow altered. And it was done in a way to fit the scenario, according to which, the Assa…

LIVE: Bolivians resist military coup in La Paz

Οργανισμός Αμερικανικών Κρατών: Στην υπηρεσία της Ουάσινγκτον

του Ανδρέα Κοσιάρη
Ο Οργανισμός Αμερικανικών Κρατών, που εξέδωσε την έκθεση για την εκλογική αναμέτρηση στη Βολιβία, η οποία «δικαιολόγησε» το πραξικόπημα εναντίον του Έβο Μοράλες, είναι στη θεωρία ένας ουδέτερος οργανισμός κρατών. Στην πραγματικότητα όμως έχει μακρά ιστορία υποστήριξης των επεμβάσεων των ΗΠΑ στη Λατινική Αμερική, και σήμερα χρηματοδοτείται κατά πλειοψηφία από τα ταμεία του αμερικανικού κράτους. 
Παρά την ίδρυσή του το 1948 με σκοπό την «προώθηση της ειρήνης και τη διευθέτηση διαφωνιών μεταξύ των κρατών-μελών», ήταν μάλλον από την αρχή όργανο της αντικομμουνιστικής εξωτερικής πολιτικής των ΗΠΑ.

Ο ΟΑΚ υπήρξε σιωπηλός ή και στήριξε όλες ανεξαιρέτως τις αμερικανικές επεμβάσεις στη Λατινική Αμερική, είτε αυτές λάμβαναν τη μορφή εισβολής, όπως στην Κούβα το 1961, είτε τη μορφή στήριξης σε πραξικοπήματα και δικτατορικά καθεστώτα, όπως στη Χιλή το 1973 (και στην Αργεντινή, τη Βολιβία, τη Γουατεμάλα, τη Νικαράγουα, την Αϊτή, τον Παναμά, τη Βραζιλία, την Παραγουάη και τον Ισημ…

WikiLeaks evidence that the imperialist machine was monitoring anti-imperialist Jeremy Corbyn at least since the US invasion of Iraq

The WIKILEAKS Public Library of US Diplomacy (PlusD)holds the world's largest searchable collection of United States confidential, or formerly confidential, diplomatic communications. As of April 8, 2013 it holds 2 million records comprising approximately 1 billion words. The collection covers US involvements in, and diplomatic or intelligence reporting on, every country on earth. It is the single most significant body of geopolitical material ever published. The PlusD collection, built and curated by WikiLeaks, is updated from a variety of sources, including leaks, documents released under the Freedom of Information Act (FOIA) and documents released by the US State Department systematic declassification review. 
globinfo freexchange
A cable from December, 2002, proves that the US officials were closely monitoring anti-war activities. The particular cable was describing a protest "against a possible U.S.-led operation against Iraq" in Istanbul, Turkey, and there is a spec…

Technocracy now: The US is working to turn Lebanon’s anti-corruption protests against Hezbollah

While Lebanon’s protests remain focused on the economy and widespread corruption, Washington is increasingly determined to exploit the movement as a geopolitical weapon in the region.
by Rania Khalek
Part 1
Lebanon erupted in massive protests this October. The demonstrations transcended sect and class, and quickly spread across the country. The movement was spurred by the levying of regressive taxes and the persistence of a corrupt neoliberal order that has mismanaged the economy and hollowed out the public sector while enriching a handful of elites amid a looming economic collapse. 
Though the protests remain focused on class issues and corruption, the US is increasingly determined to co-opt the movement for its own goals. At the forefront of Washington’s agenda is ousting Hezbollah from the Lebanese governing coalition and marginalizing the Shia political-military movement as a means of weakening Iran. In its place, the US and its proxies inside Lebanon are demanding a “technocratic” g…

Nos oponemos al golpe

Declaración de Noam Chomsky y Vijay Prashad
En Bolivia se está gestando un golpe de Estado contra el gobierno electo liderado por Evo Morales. Sectores de la policía han dicho abiertamente que están dispuestos a permitir que grupos de milicias fascistas ataquen el palacio presidencial en La Paz. La situación es muy grave.

Evo Morales ha invitado a los cuatro principales partidos a sentarse y conversar sobre el camino a seguir para la democracia boliviana. Ha pedido el establecimiento de un diálogo para evitar el regreso de los días de las dictaduras militares y los gobiernos oligárquicos. Morales ha hecho un llamado a las Naciones Unidas, a la Organización de los Estados Americanos (OEA), al Vaticano y a otros más para que contribuyan a encontrar el camino para alejarse del golpe.

El golpe es promovido por la oligarquía boliviana que está enojada por la cuarta elección que sus partidos pierden frente el Movimiento al Socialismo. La oligarquía cuenta con el total apoyo del gobierno de los…

Here's why Bernie could end up being better than even FDR

globinfo freexchange

In his speeches, Bernie Sanders frequently refers to the 32nd president of the United States, Franklin D. Roosevelt (FDR), and his New Deal program that helped millions of Americans after the 1929 Wall Street crash. Sanders and other progressives are proposing a similar program adjusted to the modern environmental challenges. The Green New Deal has now become a popular vision, especially among young Americans. Around it, the progressives are aiming to build a whole new model beyond destructive neoliberalism and even obsolete capitalism.

Many would argue that this is quite an extremely optimistic view. That Sanders is just an old-school moderate Social-Democrat who will only manage to revive some typical social policies of the past, and that's it. He will never manage to seriously challenge the current power structure, which, indeed, has grown enormously, controlling nearly every aspect of the political and economic life.

Yet Sanders already managed to achieve …

It's now or never: the first step for a Sanders/Corbyn synchronization in power must be done on 12 December in UK

This is a once-in-a-lifetime opportunity for the global working class
by system failure
Two years ago, we wondered whether a US government under Bernie Sanders, together with a UK government under Jeremy Corbyn, could mark a decisive victory against neoliberalism. Whether it could mark the beginning of the end of the Reagan/Thatcher awful legacy.

It seems that the time has come for the first step towards this prospect.

The oncoming UK general election on Thursday 12 December 2019, will be the most critical for decades, especially for the global working class. The outcome will determine to a significant degree, whether the capitalist West will change course away from the destructive neoliberalism, towards a form of Democratic Socialism. A new model that will resurrect the social state, while at the same time, will seriously deal with the great environmental challenges, defying big interests and rejecting the for-profit-wars model.



As we already pointed out, the whole Brexit issue is pri…

How a mass bot network is pushing the coup in Bolivia

New research found that, of the 17,427 accounts studied using anti-Morales hashtag #BoliviaNoHayGolpe, almost a third were created on November 11, the day of the coup.
by Alan Macleod 
Bolivia. November 11. Generals appear on television demanding the immediate resignation of the elected head of state, Evo Morales. Ever since Morales won the October 20 election, the country had been in upheaval. The right-wing Bolivian opposition claimed that the socialist had won by foul means, an accusation repeated by the Organization of American States. All over Bolivia, the opposition attempted to intimidate or terrorize the government into submission. For example, the Mayor of Vinto, Patricia Arce, was kidnapped, tied up, had her hair shaved off, covered in paint and dragged through the streets as she was physically and verbally abused. It seemed like a classic Latin America-style coup in the U.S.’ backyard.

But on social media, it was a different story. Twitter was full of tweets in both English …