Telesales in Mauritius
The Bureau has established that BinaryBook has at least two centres of sales operations.
Initial approaches by salespeople to potential clients are made from a Mauritius-based call centre run by a company called Linkopia. Some clients are then passed on to a company named Yukom based in Israel. Both Linkopia and Yukom are owned by Yossi Herzog, a 51-year old Israeli. The two companies provide call centre services for several other binary option brands besides BinaryBook.
Herzog’s lawyer told the Bureau that the staff in the Linkopia “conversion centre” in Mauritius call names from lists of possible investors and try to persuade them to put money into BinaryBook.
He accepts that the companies convert leads into clients for BinaryBook. But he denies that the company acts as a broker itself and says staff do not manage customer accounts and have never prevented customer withdrawals.
Earlier this year Wealth Recovery International, an asset recovery firm run by former binary options industry insiders, assisted in recovering US $1.5 million in BinaryBook client funds from Herzog, Yukom and WSB Investment Ltd.
The Bureau has spoken to a former Linkopia staff member who says he worked on BinaryBook and another controversial binary options brand.
Haji, the ex-employee, told us he worked as a telesales agent with a job title of “account manager” at Linkopia between July and September 2015.
Linkopia obtains customer numbers via third party marketing companies, and through videos showing binary options traders making $10,000 from a single deposit of $250 in 24 hours, Haji explained. Customers would leave their phone numbers after watching the videos online.
Linkopia’s young Mauritian employees – “19 to 21-year-olds who don’t know much” according to Haji – would then persuade the customers to deposit $250 in BinaryBook.
“$250 does not sound like a lot but some of the money was coming from people with small savings and from third world countries,” he said. “Some Africans lost all the money they had saved.”