Public opinion has shifted towards the UK leaving the EU, two Guardian/ICM polls suggest as the referendum campaign picks up pace – with voters split 52% -48% in favour of Brexit, whether surveyed online or by phone.
Previous polls have tended to show voters surveyed online to be more in favour of Britain leaving the EU. But in the latest ICM research, carried out for the Guardian, both methodologies yielded the same result – a majority in favour of leaving.
“Our poll rather unhinges a few accepted orthodoxies,” said ICM’s director, Martin Boon. “It is only one poll, but in a rather unexpected reverse of polling assumptions so far, both our phone poll and our online poll are consistent on both vote intentions and on the EU referendum.”